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Ardale Brown

A new website for a solicitors' firm in Iver that has been advising clients since 1978 and had just taken on a new name.

ClientArdale Brown Solicitors
LocationIver, UK
RoleProduct designer
ScopeUI and UX design
Ardale Brown website: home page in front of the expertise and about pages

An old firm with a new name

Ardale Brown, formerly Singh Karran & Co, comes from firms that have advised clients since 1978. The new name and identity were already in place. The website had to carry that identity and still show the decades of work behind it.

Built for someone with a legal problem

People arrive at a solicitor's site worried, wanting to know one thing: does this firm handle my kind of matter? The home page leads with a plain promise, then the firm's expertise, then what clients say. The expertise page lays out all eight areas of law in one grid, and each one opens a page with the detail and a way to speak to a solicitor.

Expertise page grid of eight areas of law next to the Commercial Property page
Every area of law at a glance, then a page for each.

The old name, kept on purpose

A new name can make an established firm look new. The About page tells the history in order, starting with its founding as Singh Karran & Co in 1978, so the rebrand reads as the next chapter rather than a fresh start.

About page timeline from 1978 to 2024 with the heading Founded as Singh Karran and Co
From 1978 to now, one year at a time.

Every page has one job

Home builds trust, About tells the story, each solicitor has a profile with their experience and past transactions, and Contact is one short form.

Four Ardale Brown pages: home, about, a solicitor profile and contact
Home, About, Profiles, Contact.

Proof, not promises

For a law firm, the strongest reassurance comes from other people. Client reviews and the bodies the firm is regulated by sit on the home page, and every solicitor's profile lists the kind of matters they have handled.

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