Good service, invisible online
Insight supplies conveyancing searches and reports to solicitors, conveyancers and property professionals. The old site had no search foundation, very little content, and a look that undersold how professional the business is.
Built around one user: a busy solicitor
The structure starts from the person who buys: a solicitor who needs a fast, reliable search provider. Service pages carry enough detail to answer the questions they ask before ordering, and each page targets the terms property professionals actually search for. The aim was the right traffic, not more of it.
Screens
