Downloads, but nobody stayed
SocialXray had downloads, and on a typical day two or three people actually used it. The audit pointed to three causes: the core feature was hard to find, onboarding gave new users nothing to do, and nothing brought anyone back after the first session.
A rethink, not a polish
I led the redesign end to end as a UX intern: a full audit, user research, then new onboarding, navigation and UI. The biggest change was making the AI chatbot the first thing people meet when they open the app, so they get value in the first minute instead of hunting for it.
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From 2 to 180 regular users in a month
2 regular users to 180 within a month of the redesignMeasured as people using the app on a regular basis.
