//Notes from
the work.
Ordering, websites and apps: what I keep seeing in real projects, and what fixes it.
Your quote form is losing you orders
Lovely homepage, then a quote form that feels like a tax return. Five problems I keep finding, and what to do about each.
Reorders shouldn't need an invoice number
Your repeat clients are your best clients. Many suppliers still make them dig out an old invoice to order the same thing again.
From 2 to 180 regular users in a month
The app had downloads. On a normal day, two people used it. What the audit found, what changed, and what I'd tell anyone with the same problem.
Map the ordering process before you design the portal
Every order at a workwear supplier took 6 to 10 manual steps. That only became clear once the whole workflow was mapped, before any design started.
Show the price, show the product
Every buyer of custom products asks two questions before anything else. Answer both on the page and most of the back-and-forth disappears.
What a first-time visitor needs to see in five seconds
A referred client gives your homepage a few seconds before deciding whether you're the real thing. Here's what needs to be visible in that time.